The business is a new venture, although the clinic has been around about 20 years, it has mainly serviced the Vietnamese demographic. I want to completely change that and target the Australians and young professionals around the area, which make up 67% of the suburbs population. I want to create a reputation for being a practice that provides work of the highest quality and performs as much of all treatment as possible. We wanted to be known as always being friendly and always able to help the patient in one way or another. The aim is to have patients always think of us first when they have a dental need.